Element 外滩源
Element Rockbund store

Category:      Interior
Area:           80 sqm
Year:              2023
Location:      Shanghai

Element 外滩源店位于上海外滩历史建筑群的核心位置。设计以生活中常见的储物家具为原型，提取了“柜”、“台”、“几”、“架”四种不同比例尺度与功能的柜体形式。

在以经典尺度为基础的同时，展陈装置的设计融入了历史建筑中常用的比例及模数的概念，形成了严密的几何体系。整体的展陈系统成为了既呼应外滩源改造的历史观，又符合经典生活场景的“Urban Living Room”。


Located in the core area of the historic buildings on the Bund in Shanghai,the Element RockBund Store is a lifestyle retail shop featuring garments from Japanese Indie brands.

To create the vibe of an ‘Urban Living Room’, we take a close look at everyday household storage furniture, such as cabinet, counter, table and shelf, and transform them into display cabinets for the store.


Those cabinets come in four sets of proportion each correspond to one of the storage furniture form. Together, they form a rigorous geometric system which recalls the proportion and modulus system commonly seen in historical buildings, while paying tribute to the context-sensitive renovation work of David Chipperfield Architects on the RockBund project.